From a Pretty Website to a Global Growth Engine
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From a Pretty Website to a Global Growth Engine
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About this listen
Most Israeli B2B websites fail abroad for one simple reason.
They talk like engineers. Global buyers think like executives.
Last quarter, we worked with an Israeli cyber company trying to break into the US market. Their homepage was packed with features, modules, and acronyms. Technically impressive. Commercially invisible.
Nothing moved.
Only when we rewrote the site around liability exposure, audit risk, and cost of downtime did meetings start appearing on calendars. Same product. Same team. Different language.
This is not a copywriting problem. It is a buyer-pain problem.
In our latest MATCH B2B INSIGHTS roundtable, we break down what actually drives global website performance for Israeli SMEs expanding to the US and Europe:
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Why feature-led messaging quietly kills SDR conversion
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How websites should be built to support real outbound and inbound workflows
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What global buyers react to emotionally, not what founders love explaining
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Why urgency beats perfection every time
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How data, feedback, and localization decide whether you scale or stall
If your website still leads with “next-gen platform” instead of “this is what it saves you”, this episode will be uncomfortable. And useful.