Business owners don’t need a “perfect” story—just a structured one. Bill Blankschaen (StoryBuilders) shares a 5-part storytelling framework to make any message matter, build credibility, and turn your story into impact, influence, and income.

If you’ve ever thought “my story isn’t that interesting”—this episode will change how you see your experiences (and how you use them to grow your business).

Michael D. Morrison sits down with Bill Blankschaen, founder and Chief StoryArchitect of StoryBuilders, a team that helps entrepreneurs and thought leaders turn their ideas into brand stories, books, and learning experiences that increase impact, influence, and income.

Bill breaks down a simple, proven storytelling model you can use immediately—whether you’re:

• selling a service
• pitching an idea
• leading your team
• speaking on stage
• or just trying to explain what you do in a way people actually remember

In this conversation, you’ll learn:

• Why most business owners undervalue their story (Bill calls it the “normalcy trap”)
• How to make your story impactful without exaggerating or getting “too dramatic”
• The 5-part framework that makes any message matter: Attention → Tension → Connection → Solution → Action
• How to identify your core audience so your message lands with the right people
• The real value of a book as a credibility and business-building tool—and why a book should be as long as it needs to be (no magic number)
• What it typically takes to publish a book (and why “30-day AI books” can backfire long-term)

Bill also shares the concept of a “story ecosystem”—how your message can evolve from a brand story into a book and then into IP (courses, workshops, coaching, and more).

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