Live from PPM Live Dublin, I’m breaking down why £50k is survival, £100k is upgrades… and £250k should be your minimum as a clinic owner.

In this episode, I explain why the old game of referrals and “I Googled you” is over — and why the future belongs to those who build influence, not just transactions.

We talk about:

• The shift from social media to interest media
• Why followers don’t matter — but influence does
• The move from “I Googled you” to “I watched you”
• How AI gives you a massive competitive advantage
• Why fixing back pain isn’t enough anymore

Your competitors are asleep. The buying behavior of the world has changed.

The question is: will you adapt — or get left behind?

👉 Subscribe to the podcast now – and never miss an episode that could change the course of your business.

🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/

👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: www.paulgough.com/free

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