Sergio Soldano Is Back. A Comeback in the Hardest City in the World.| NYFW 2026
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Sergio Soldano Is Back. A Comeback in the Hardest City in the World.| NYFW 2026
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About this listen
Sergio Soldano once dressed Elizabeth Taylor, Grace Jones, and the icons of a different era. Then the brand disappeared.Now it returns — not in Rome, not in Milan — but in Manhattan.In this episode of The Rubis Show, we take you inside the Sergio Soldano F/W 2026 comeback during New York Fashion Week 2026, hosted at the iconic Printemps New York and presented in partnership with Fashion Group International.From Italian mid-century glamour to modern New York strategy, this revival marks a bold attempt to reintroduce a heritage fashion house to one of the most competitive cities in the world.Inside the Printemps boudoir, we explore:– the Sergio Soldano F/W 2026 womenswear collection– conversations about luxury lifestyle and Manhattan real estate– how New York audiences respond to heritage brands– and what it really means to relaunch in the city that sets global trendsIs this just nostalgia — or the beginning of a new chapter?Welcome to the comeback.