03: Collaborating with Brand Ambassadors & Influencers
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03: Collaborating with Brand Ambassadors & Influencers
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About this listen
In this episode, Sean Makin ventures into the influencer economy.
A place where authenticity is priceless, exposure is not a currency, and everyone insists they’re “data-led” while quietly trusting a hunch.
We explore:
Why influencer recommendations feel more powerful than traditional ads
The difference between influencers and true brand ambassadors
Why reach is overrated and engagement actually matters
How to choose collaborators without funding unused yoga mats
The delicate art of outreach (and how not to sound unhinged)
Why authenticity isn’t a vibe – it’s a composite truth
How to measure success without sacrificing your sanity
This episode is for brands, marketers, and founders navigating the strange reality where trust is built through humans, not banners and where the wrong partnership can unravel faster than a sponsored soufflé in a thunderstorm.
Listen now, collaborate wisely, and remember: Don’t script the passion. Find people who already have it.
Stay sceptical. Stay alert. And for the love of marketing – question the tagline.