Why sales playbooks fail and how AI-powered behavioral nudges are doubling win rates at companies like HP, SonicWall, and Versa Networks.

Sanchit Garg, CEO and Co-Founder of Zime AI, joins host Johannes Deubener to reveal why traditional sales playbooks have become shelfware - and how combining generative AI with behavioral science is transforming sales enablement.

With a background in behavioral science, Sanchit now helps enterprise sales teams unlock their winning behaviors using AI that actually understands their GTM, products, and competition.

This conversation will change how you think about sales coaching, AI-driven enablement, and the future of B2B selling.

Chapters

00:00 - Intro Sanchit Garg
00:40 - Meditation as a founder resilience tool
01:08 - From $100M startup to behavioral science
02:30 - Nudge theory explained
04:25 - Why generic AI fails sales teams
06:22 - Sales playbooks: the graveyard of unused materials
09:21 - How Zime builds living AI playbooks in 7 days
12:43 - Behavioral nudges in the sales workflow
18:32 - Doubling win rates: Versa Networks and SonicWall results
23:27 - Top behaviors that separate winning sales reps
27:42 - The AI-native CRO: future of sales leadership
29:06 - How AI resolves sales vs. marketing tensions
33:10 - AI agents vs. human sellers in the funnel
35:23 - The collapse of CRMs and the sales tech stack

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Connect with Johannes: https://www.linkedin.com/in/johannesdeubener/

Follow Sanchit: https://www.linkedin.com/in/sanchitg/

Check out Zime: https://zime.ai/

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