EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

1. EventMobi.com
2. Bob Vaez LinkedIn

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Sponsors usually want one thing: leads. But when Jenny from Brighton asks how to prove ROI beyond simple impressions, Bob Vaez (CEO of EventMobi) flips the script. He joins host Kristin Nagle to explain why you should treat sponsorship exactly like a marketing funnel.

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Bob breaks down the three stages of the sponsorship funnel: brand exposure, trust building, and conversation. He shares specific tactics to move sponsors through this journey, from using competitor FOMO to close deals to restructuring how logos are displayed onsite. Instead of chasing vanity metrics, Bob argues for creating "demo sessions" and off-floor experiences, such as food tours, to build genuine relationships. It is a fresh look at delivering value that goes beyond the badge scan.

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👤 Guest Bio

Bob Vaez is the Founder and CEO of EventMobi, an end-to-end event management platform used by over 30,000 planners globally. A computer engineer by training, Bob launched EventMobi in 2010 to replace paper guides with mobile apps. He recently led the acquisition of the virtual platform Run The World and focuses on integrating event data into the wider marketing stack.

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✅ The Event Question

Jenny from Brighton, UK, asks: "How can event organizers prove ROI to sponsors? Beyond impressions."

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📌 What You’ll Learn

1. Apply the Marketing Funnel to Sponsorship: Break your sponsorship opportunities into three clear buckets: Awareness (Brand Exposure), Trust, and Conversion (Conversation).
2. Leverage Competitor FOMO: Tell potential sponsors whether their direct competitors are attending or attended last year. This simple tactic can significantly increase sponsorship sales.
3. Rethink Logo Placement: Instead of a single massive logo wall that goes ignored, split sponsor logos into 20-30 smaller banners. Place them along the main walkways between the hotel and the venue to ensure every attendee passes them.
4. Build Trust with Demo Sessions: Create low-commitment "pitch sessions" in which 4-5 vendors present back-to-back, each for 5 minutes. This allows attendees to qualify vendors before visiting a booth.
5. Facilitate Off-Floor Networking: Move beyond the trade show floor with activities...

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

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🔗 Links / Resources Mentioned

1. Connect on LinkedIn: Nicole Osibodu
2. Follow on LinkedIn: Club Ichi Company Page
3. Instagram: @WeAreIchi
4. Event: Secret Family Reunion

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Michelle from Orlando asks how to ensure attendee feedback surveys are not a chore. Host Kristin Nagle sits down with Nicole (Kline) Osibodu to discuss why standard forms fail and how to fix them. Nicole explains why gift cards are better suited to dental offices than to events and suggests specific creative prompts to improve data quality. She shares tactics such as asking attendees to "spill the tea" about secrets the organizers missed or creating their own awards for sponsors. The conversation focuses on making questions more engaging, so attendees look forward to answering them next year.

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👤 Guest Bio

Nicole (Kline) Osibodu is the Co-Founder of Club Ichi and The Community Factory. Formerly the President of Haute Dokimazo, she is known for her "Neurosparkly" philosophy and for creating "human-first" events. She champions the "XOXO" credential as a commitment to genuine connection and pioneered the "Secret Family Reunion" un-conference format.

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✅ The Event Question

Michelle from Orlando asks: "How can you make attendee feedback surveys not feel like a chore?"

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📌 What You’ll Learn

1. Invite attendees to "spill the tea" on secrets or things the organizers missed.
2. Request photo uploads of the most fun moment from the event.
3. Reuse submitted photos for social media content after the event ends.
4. Allow attendees to award prizes to other participants or sponsors.
5. Avoid generic gift cards because events are not dentist offices.
6. Vary your prompts so people are curious about what you'll ask next year.

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🎭 The Ridiculous Question

Kristin asks which reality show Nicole would join tomorrow. Nicole invents a show in which she, Liz Lathan, and Melissa McCarthy travel the world without a script or story arc, figuring it out as they go.

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/

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🔗 Links

1. Jihan Donawa LinkedIn
2. Swoogo on Instagram
3. Swoogo Website

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Charlie from New Jersey asks the big question: how do exhibitors stand out when every booth looks identical? Host Kristin Nagle brings in Jihan Donawa to break down exactly how to stop blending in. Jihan shares why "play" is the missing ingredient on the trade show floor and how to transform a boring 10x10 space into a destination.

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She explains why you must train your staff to stop hiding behind laptops and how to use pre-show attendee lists to fill your schedule before you even arrive. Whether it is a hardware store theme or useful swag like mini toolkits, this episode covers the tactics you need to make your next sponsorship worth the investment.

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👤 Guest Bio

Jihan Donawa is the Senior Growth Marketing Manager at Swoogo. With 18 years in the event industry, she started her career as a registration coordinator and now helps event marketers utilize their data effectively. She is a central figure in community engagement strategies and frequently serves as the Master of Ceremonies for Swoogo's user conferences.

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✅ The Event Question

Charlie from New Jersey asks: "How can sponsors or exhibitors stand out when everyone's booth looks the same?"

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📌 What You’ll Learn

1. Lean into play: Use whimsy and fun to draw attendees in rather than just setting up a standard branded backdrop.
2. Commit to a theme: Design your booth intentionally, such as Swoogo's "hardware store" concept, which visually represented a tool in a planner's toolbox.
3. Work the pre-show list: Do not wait for foot traffic; contact attendees in advance to get your booth on their tentative agendas.
4. Rethink your swag: Invest in items people actually use and keep, such as mini tape measures, toolkits, or paint scratch-off cards.
5. Train your staff: Ensure team members stand up, close their laptops, and actively greet people rather than chatting among themselves.
6. Engage everyone: Pull people in with compliments or conversation, even if they are not the buyer, as you never know who they are connected to.