Why Live and Evergreen Models Both Fall Short
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Why Live and Evergreen Models Both Fall Short
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Live cohort or evergreen? If you’ve made your first few course sales, this question can feel impossible to answer.
In this episode, we break down what actually happens inside both models. The burnout that comes with constant live launching, the low urgency and flat results that often show up with evergreen, and why neither option is as simple or sustainable as it’s usually sold.
We walk through a third approach we’ve designed and tested ourselves, monthly recurring intakes with a capacity cap, and explain why it gives you the urgency and results of cohorts without the chaos, and the consistency of evergreen without relying on ads or massive audiences.
We talk about income stability, student experience, real scarcity, and what it looks like to run a course business that doesn’t consume your entire life. If you want predictable revenue, better student outcomes, and a model you can actually maintain long term, this episode will change how you think about course delivery.
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