The debut episode of Voices of B2B Marketing by Skalegrow features host Vidhi (Content and Social Media Strategist, Skalegrow) in conversation with Pradyut Hande, Associate Director of Product Marketing at Growfin.

Pradyut shares how product marketing has evolved from a support role to a strategic growth driver influencing revenue, adoption, and expansion. He discusses the importance of customer-centric messaging, experimentation, and adapting go-to-market strategies to regional nuances.

The episode also explores AI’s growing impact, expanding product marketing KPIs, and the skills future marketers need, including curiosity, adaptability, and the ability to translate complex technology into clear customer value.

About Voices of B2B Marketing

Voices of B2B Marketing is a platform created by Skalegrow (a new-age B2B marketing agency based in India) for B2B marketers to come together, network, learn, and help each other grow.

The platform includes the podcast, a community of 500+ B2B marketers, events, 2 article series, and much more. Check out the Voices of B2B Marketing website given below to learn more about the platform:

https://voices.skalegrow.com/

You can also follow our content on our LinkedIn and YouTube channels:

https://www.linkedin.com/company/voices-of-b2b-marketing/

https://www.youtube.com/@Skalegrow

About Skalegrow

Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our services include content marketing, SEO, email marketing, video marketing, graphic design, website management, performance marketing, and LinkedIn marketing. Our vision is to transform marketing into a business-critical function in B2B companies by making marketing the main growth lever for our clients.

To know more about our services and capabilities, please visit our website:

https://skalegrow.com/