In this episode of Voices of B2B Marketing, host Vidhi Jangid (Content and Social Media Strategist at Skalegrow) discusses the often misunderstood topic of marketing and sales alignment with marketing leader Santiago (Head of Marketing, DiUS). The conversation moves beyond common buzzwords to explore what true alignment looks like and how it can create measurable business impact.

Santiago draws on his experience across ANZ, APJ, and global markets to explain how alignment strategies differ across regions and team structures. He highlights the importance of flexibility, shared accountability, and strong communication, and explains how marketing can evolve into a strategic revenue partner by focusing on ROI, intent data, pipeline performance, and sales insights.

Overall, the episode offers practical insights for teams looking to improve collaboration and drive stronger business results.

About Voices of B2B Marketing

Voices of B2B Marketing is a platform created by Skalegrow (a new-age B2B marketing agency based in India) for B2B marketers to come together, network, learn, and help each other grow.

The platform includes the podcast, a community of 500+ B2B marketers, events, 2 article series, and much more. Check out the Voices of B2B Marketing website given below to learn more about the platform:

https://voices.skalegrow.com/

You can also follow our content on our LinkedIn and YouTube channels:

https://www.linkedin.com/company/voices-of-b2b-marketing/

https://www.youtube.com/@Skalegrow

About Skalegrow

Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our services include content marketing, SEO, email marketing, video marketing, graphic design, website management, performance marketing, and LinkedIn marketing. Our vision is to transform marketing into a business-critical function in B2B companies by making marketing the main growth lever for our clients.

To know more about our services and capabilities, please visit our website:

https://skalegrow.com/