Voices of B2B Marketing features real conversations with leaders shaping the future of B2B. In this episode, host Vidhi speaks with Ashish, Head of Demand Generation at Keysight Technologies, who shares his unique journey from thermal power engineering to deep-tech marketing.

Ashish explains how an engineering mindset strengthens enterprise marketing through data-driven decision-making, structured problem solving, and technical credibility. The discussion covers account-based marketing, engaging niche audiences, shortening long sales cycles, and aligning marketing with sales to drive pipeline growth.

He also shares insights on personal branding, continuous learning, and wellness as key drivers of long-term leadership success. This episode delivers practical frameworks and lessons for marketers and leaders in high-growth and technical B2B environments.

About Voices of B2B Marketing

Voices of B2B Marketing is a platform created by Skalegrow (a new-age B2B marketing agency based in India) for B2B marketers to come together, network, learn, and help each other grow.

The platform includes the podcast, a community of 500+ B2B marketers, events, 2 article series, and much more. Check out the Voices of B2B Marketing website given below to learn more about the platform:

https://voices.skalegrow.com/

You can also follow our content on our LinkedIn and YouTube channels:

https://www.linkedin.com/company/voices-of-b2b-marketing/

https://www.youtube.com/@Skalegrow

About Skalegrow

Skalegrow is a B2B marketing agency that helps companies in the IT, tech, SaaS, robotics, and embedded systems industries grow with marketing. Our services include content marketing, SEO, email marketing, video marketing, graphic design, website management, performance marketing, and LinkedIn marketing. Our vision is to transform marketing into a business-critical function in B2B companies by making marketing the main growth lever for our clients.

To know more about our services and capabilities, please visit our website:

https://skalegrow.com/