SUMMARY

Large-scale emergencies don’t just disrupt operations—they test leadership, systems, and trust.

In this episode of The Property Playbook, Rory Anderson breaks down top lessons for handling emergencies in multifamily, using real-world examples from recent extreme weather events in Nashville and across the Southeast. From prolonged power outages and burst pipes to displaced residents and intense emotional stress, these moments reveal whether teams are prepared—or exposed.

This episode serves as a practical field guide for owners, operators, and on-site leaders, covering:

• Why emergencies expose systems rather than create problems
• How to communicate early, often, and with humanity
• The importance of educating residents on renter’s insurance during a crisis
• Why language access and on-site presence matter more than ever
• How to triage buildings effectively when damage is widespread
• When and why to bring in a third-party insurance adjuster
• What it really means to care for residents like people—not line items

Whether you’re a community manager, regional leader, owner, or executive, this episode will help you think differently about preparation, communication, and leadership when emotions are high, resources are strained, and decisions matter most.

Because in multifamily, how you respond in the hardest moments is what people remember.