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Week 5 | Storytelling

Week 5 | Storytelling

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 Adam Matossian and Alicia Jones kick off Week 5 of Strategize This with a focus on storytelling — exploring how brands can use narrative principles to connect with audiences. This week features Marc Gutman, William Hardaway, and Mo Ismail sharing insights on story anatomy, cultural diversity through narrative, and short-form video storytelling.
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