In this episode, Vince sits down with AJ Osborne, founder of Self Storage Income, who built a $400M self-storage portfolio by acquiring overlooked facilities.

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In this episode, we break down:
• How AJ scaled to $400M+ in self-storage without outside investors
• The simple 3-step system he used to increase NOI fast
• Why self-storage is a business, not just real estate
• The “money on the table” strategy for spotting undervalued deals
• Lessons from almost losing everything after a sudden paralysis and how storage income saved his family
• The 3 wealth cycles of self-storage (infancy → adolescence → maturity)
• Why 2025–2030 could be the next major buying window and opportunities below replacement cost
• How AI is transforming storage operations and giving small investors institutional-level tools

00:00 Intro & AJ’s $400M portfolio
03:30 From insurance sales to investing
10:45 Why he chose self-storage
14:30 The simple 3-step value-add strategy
19:40 Lessons from his first deal
23:10 What he’d tell his younger self
29:30 Nearly losing everything & paralysis story
39:30 Why self-storage saved his family
41:30 What actually drives storage demand
45:50 The 3 wealth cycles of self-storage
50:00 Why AJ is deploying $500M now

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