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Portal Music Kia

Portal Music Kia

Written by: Ma'rifatuzzakiah
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About this listen

 Kia Music Portal is a narrative-driven podcast exploring the stories, history, and insights behind the
global music industry. Each episode delivers clear and engaging storytelling — from the evolution of
music culture and the legacies of iconic artists, to practical knowledge about music distribution, industry
strategies, and emerging trends. The podcast is built around three core pillars: music insights, music
history, and the latest industry news, offering listeners a well-rounded perspective on how music
shapes culture and how the industry continues to evolve. Designed for music enthusiasts, independent
artists, and curious listeners alike, Kia Music Portal provides thoughtful context, valuable knowledge,
and a deeper understanding of the sound and business of musicCopyright Ma'rifatuzzakiah
Episodes
  • How the Super Bowl Halftime Show Still Dominates the Global Music Industry

    How the Super Bowl Halftime Show Still Dominates the Global Music Industry
    Feb 20 2026
    For just 15 minutes, the world stops watching football—and starts watching music.

    The Super Bowl Halftime Show isn’t just a performance. It’s one of the most powerful stages in the global music industry—capable of reshaping careers overnight.

    From the moment Michael Jackson changed everything in 1993, the halftime show became more than entertainment. It became legacy. Artists don’t get paid to perform—but they still spend millions just to stand on that stage.

    Why?

    Because the exposure is unmatched. One moment. One audience. The entire world watching at the same time.

    From massive streaming spikes after Beyoncé to catalog revivals like Rihanna, this episode explores why the Super Bowl halftime show still dominates music culture in the streaming era.

    🎙️ Listen to the full episode until the end to uncover how 15 minutes became the most valuable spotlight in modern music—and why artists still chase it year after year.

    #SuperBowlHalftimeShow
    #MusicIndustry
    #GlobalMusic
    #PopCultureHistory
    #LivePerformance
    #MusicBusiness
    #EntertainmentIndustry
    #HalftimeShow
    #MusicPodcast
    #CulturalMoments
    #LiveMusic
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    4 mins
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