You grow companies for a living, but your own business gets the crumbs.

The fractional executive space has grown 57% since 2020, which means more competition, more noise, and more pressure to land clients while serving the ones you already have. Most fractional CMOs are riding revenue highs and scrambling through the lows, usually alone, with no real system and no one to call when a client goes sideways.

In this episode, Branden, Monica, and Randi Beth pull back the curtain on 14 years of building a multi-fractional practice. They cover the mindset shifts and systems that separate fractional marketers who build lasting client relationships from those who burn through them. Plus, the team speaks on hard-won lessons, like how to earn the CMO title and spot bad-fit clients before they drain your time and confidence.

Episode Outline

(02:35) Reflecting on how the ‘fractional’ role has evolved in the past 5+ years

(07:45) Shifting from consultant to integrated leader

(19:16) Tips for building trust through 12-month roadmaps, self-accountability, and servant leadership

(25:55) How to know when it’s time to break up with a client

(34:34) The simple shift turned a 2-year drought into 100 deals sold in a year

(39:27) Budget-friendly ways to scale through community

Additional Resources

The Snowball System by Mo Bunnell Join us Mondays at 2:30pm EST for Fractional Marketing Biz Dev sessions Join us Wednesdays at 12pm EST in The Bourbon Room

More From Atlas Rose

Learn more on the Atlas Rose website

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