From David to Goliath: how the media turned against Israel

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From David to Goliath: how the media turned against Israel

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Prof. Eli Avraham has spent 25 years researching international media coverage of Israel — and his verdict is stark: Hamas earns a 9/10 for its media strategy while Israel scrapes a 3. His new book, From David to Goliath, dissects decades of structural failure and editorial bias.

After October 7th, with roughly 1,000 journalists descending on Israel, the government's response was neighborhood WhatsApp groups scrambling for multilingual volunteers. Avraham traces the turning point to 1982, when the Lebanon War recast Israel's image from David to Goliath overnight — a shift the Palestinian leadership, coached in human rights framing since the 1970s, has exploited ever since.

Avraham proposes a concrete fix: a politically independent national media strategy center drawing on diaspora communities and Israel's multilingual population. Written during 18 months of wartime, the book is a wake-up call — and somehow, he's still optimistic.

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