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Future of Marketing

Future of Marketing

Written by: XYZ Venture Capital Upside Graphite
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About this listen

 Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting. Live uncertainty is allowed. Concrete examples are required. If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.Copyrights © 2026 All Rights Reserved by XYZ Venture Capital
Episodes
  • From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni

    From Community To Revenue: Building An AI-First Marketing Engine with Sara Varni
    Mar 5 2026
    In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Sara Varni, CMO of Datadog, to explore how marketing teams must rebuild, not just automate, in the age of AI. Sara shares how to navigate developer-first go-to-market without losing executive buyers, why PLG and enterprise should operate as one funnel, and how AI should eliminate low-value work while preserving creativity and authenticity.
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    49 mins
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