Conservation isn’t just about habitat — it’s about people, relationships, and showing up when decisions are being made.

In this episode, host Dr. Mike Brasher sits down with Bill Cooksey, Partnerships Program Leader for the Tennessee Wildlife Federation, to talk about a career spent at the intersection of conservation, policy, industry, and grassroots advocacy. Bill brings decades of experience from Avery Outdoors, National Wildlife Federation, and now TWF, offering a unique perspective on how conservation decisions actually get made — and why personal relationships still matter more than emails, posts, or press releases.

The conversation spans conservation advocacy, wildlife policy, changes in the hunting community, misinformation, and how sportsmen can still shape the future if they’re willing to engage directly.

In this episode, listeners will hear about:

• Bill Cooksey’s path through the outdoor industry, conservation NGOs, and policy
• The role of state wildlife federations and how they differ from national organizations
• Why conservation advocacy is ultimately about relationships and trust
• “Pick up the damn phone” — why real conversations still move the needle
• How sportsmen influence policy at the state and federal levels
• Protecting hunting rights through proactive engagement
• A landmark Tennessee case involving duck hunters and municipal restrictions
• Why misinformation spreads faster than science — and how to respond productively
• Changes in how hunters get information and engage with conservation
• The decline of CRP, habitat loss, and consequences for duck populations
• The chronic underfunding of the U.S. Fish and Wildlife Service
• Why engagement — not social media outrage — creates real impact
• Practical advice for contacting legislators and making your voice heard
• Reasons for optimism about the future of waterfowl conservation

This episode is a reminder that conservation success still depends on individuals willing to speak up, build relationships, and advocate for the resources they care about.

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Whether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation.

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