Episode Summary

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down why traditional children’s book marketing, especially relying on ads, is broken for most self-published children's book authors and what actually works instead. She shares how to build a sustainable author platform using organic marketing strategies such as social media, email marketing, free resources, and content creation to drive long-term growth and consistent book sales.

Whether you're just getting started or looking to scale, this episode provides clear, actionable steps you can begin implementing right away!

What You’ll Learn

• How to market your children’s book effectively using simple, organic strategies instead of relying on ads
• Why ads often don’t work for self-published children’s book authors (and what to do instead)
• How to build an author platform that makes selling future books easier
• Social media strategies to grow your audience and stay consistent with your content
• How to use free resources (like printables) as lead magnets to grow your email list
• How to create an ecosystem that turns traffic into subscribers and book buyers
• Simple ways to drive consistent traffic to your books through blogs, YouTube, and organic content

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/LXhMtjriljg?si=VHdMFmClrH6I7FBm

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast and leaving a review. Thank you!