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The Vietnam Play - By 43to.one

The Vietnam Play - By 43to.one

Written by: Jackson Nia 43to.one Staffs
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Vietnam is growing fast and most foreign companies are approaching it wrong.

They hire a local rep, run a translated campaign, and wonder why nothing sticks. The market punishes that approach quietly. No dramatic failure. Just slow, expensive irrelevance.

The Vietnam Play is a podcast for C-level executives, founders, and market entry teams who are serious about building in Vietnam - not just testing it. Each episode covers what actually works: local distribution, regulatory reality, capital relationships, and on-the-ground GTM strategy.

No tourism content. No surface-level market reports. Just the decisions that determine whether your Vietnam entry works or doesn't.

Copyright 2026 Jackson, Nia, 43to.one Staffs Economics Leadership Management & Leadership
Episodes
  • Why Your Vietnam Tech Campaign Failed (And How to Fix It)

    Why Your Vietnam Tech Campaign Failed (And How to Fix It)
    Apr 14 2026

    Vietnam looks like an obvious market. High crypto adoption. Young population. Millions of smartphones. So why do so many global Web3 and fintech companies burn through their budget and leave with nothing?


    In this episode, we break down the four mistakes that kill most foreign tech campaigns in Vietnam, from robotic translations to wrong platforms to compliance blind spots, and explain exactly what a working entry strategy actually looks like on the ground.
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    34 mins
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