Betamax vs VHS Format War - The Licensing Gamble: Open vs Closed

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Betamax vs VHS Format War - The Licensing Gamble: Open vs Closed

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Alexandra Reeves explores how JVC's VHS defeated Sony's technically superior Betamax through open licensing strategy rather than engineering excellence. The episode examines how market dynamics, distribution networks, and strategic partnerships trumped product quality in the 1970s format war that reshaped consumer electronics forever.

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