What happens when a beloved brand makes a major change without asking their audience first?

In this episode, Jaime and Jessie share two contrasting case studies: Cracker Barrel's $700M rebrand disaster that stripped away the nostalgic elements customers loved, and the Savannah Bananas' $6M commitment to their "Fans First" brand value when a ticketing mistake went wrong.

We discuss why putting your audience first isn't just good practice—it's essential to brand survival.

If you've ever wondered whether to get customer feedback before making a big brand decision, this episode answers that question.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.