Choosing a brand name is more complex than it seems. Should you use your personal name or a business name? How do industry, target audience, and future plans factor in?

In this episode, Jaime and Jessie walk through the key considerations for naming your brand, share how we chose our own business names, and explain why nothing is permanent—you can change your name if needed.

We also explore the power of nostalgic branding and emotional connections, and why a name should be easy to remember above all else.

Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics.

Hosted by brand strategists and designers Jaime Wright (of Embellished Brands) and Jessie Ford (of Untethered Design Studio), each episode breaks down how to create authentic brands that build trust and stand out.

Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands.

Let's talk branding! Download our free branding glossary here: embellishedbrands.myflodesk.com/tbtm

For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands and @UntetheredDesign on social media.