Customization - The IKEA Effect on Steroids: Why We Overvalue What We Help Create

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Customization - The IKEA Effect on Steroids: Why We Overvalue What We Help Create

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Join Aiko Sato as she explores why we overvalue customized products—from sneaker colors to crooked IKEA furniture. Through behavioral economics and self-determination theory, Aiko reveals how businesses like Nike By You and Spotify harness co-creation psychology to build loyalty, command premiums, and transform customer relationships through personalization.

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This content was created in partnership and with the help of Artificial Intelligence AI

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