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38: The Jon Eastty Episode

38: The Jon Eastty Episode

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 On this episode of the Huge Transformations Podcast, Sid Graef sits down with John Eastty of Perfect Angle Studios, a videographer and visual storyteller whose career started in high school when he took a video production class, got a business permit, and immediately began booking wedding videos. Over the past two decades, John has grown that early hustle into a professional video business serving clients in both the Northeast and South Florida, with work spanning weddings, conferences, expos, and commercial projects. What makes this episode especially useful for home service owners is that the conversation is not really about weddings or cameras. It is about marketing, trust, and showing up in a way that helps customers choose you faster. John and Sid dig into why video matters so much now, how even simple phone-shot content can outperform polished but empty marketing, and why owners should stop overthinking social media and start answering real customer questions on camera. They also talk about AI versus real content, how to think about authenticity, and why the best marketing comes from genuinely wanting to help the customer win. It is a practical episode for any business owner who wants to build trust, stand out online, and create better content without making it more complicated than it needs to be. Resources Perfect Angle Studios Light It Up Expo The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page The Huge Convention Transcript:  Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graef out of Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in. The industry folks that have already built seven and eight figure businesses and they want to help you succeed. Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience. 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly. Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the Wild Journey of Entrepreneurship. Let's dive in. Hey, my friends, it's Sid with the huge Transformation Show. Thanks for taking your time to listen. This one's, this one's interesting and fun. I'm talking to somebody that's not in the home service industry at all. Matter of fact, they started their career as a wedding photographer, wedding videographer. Now they have a professional video crew. But the way John thinks my guest is John Easty, the way he thinks and his bias for action and his very focused desire to serve his customer at a very high level is gonna be very insightful. To everybody and well, I'll tell you the rest on the episode. I hope you enjoy this conversation with John and learn a ton from it. There's some great practical takeaways that'll help your business. With that, let's jump into our episode and conversation. Meet John Easty. Hey everybody, it's Sid with the Huge Transformations podcast, and we've got another great episode today. I've got my friend John East Easty, Easty, I'm saying it right, right, Easty. Exactly, yes. Okay. Cool. In my head, I'm, I'm slightly dyslexic and I always wanna say Etsy and I know that's not right 'cause it's not Etsy Easty. Um, but John's got a professional videography company. He is Perfect Angle Studios, and he's in the South Florida area. I know you go back and forth for the, you know, the northeast, um, to South Florida. But I, before we go any further, I know one of you guys listening or you're thinking. Sid, this is a show about home service businesses and power washers and doing that stuff. Why do you have a wedding photographer on or a photography company? Guy and I, and I will tell you why in advance and then we're gonna get into the conversation is number one, uh, John has been to the huge convention a couple of times. John has done video work for some of our industry leaders like Ryan Lee that does, uh, lighting secrets and. Also, John, you've got some really keen insight into visual storytelling that we can all use, and then mostly your mindset and your bias for action. And I take it from the very first conversation we had. So that's where we're gonna start. If I recall correctly, we talked about a year, maybe a year and a half ago, we were looking at coming to the huge convention. We were talking about different videography needs, and I asked you how you got started and you're like, Hey, I took a videography class in high school. And most people that ...
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