In this episode, Vince Pierri of VAP Coaching shares his journey from being a full-time pastor to becoming a public speaking coach, and how a shift into creating high-traction infographics skyrocketed his business. He talks about the challenges and lessons learned from transitioning to LinkedIn content creation, including why certain formats like infographics have worked so well for him, and how they solve a major gap in the public speaking industry.

Vince dives into the process behind his infographics, how they became a selling point, and how his unique approach of education-first content stands out in a crowded LinkedIn space. He reflects on the ups and downs of cohort-based offers, working with other creators, and balancing high-impact work with the demands of entrepreneurship.

As Vince continues to refine his offers, he also opens up about his partnership with Heike and how they are scaling a new enterprise-focused offer that combines his infographic expertise with her viral video knowledge. He shares insights into how they are both optimizing for less time and higher impact in their new venture.

(00:00) Intro

(01:00) Vince’s transition from pastor to public speaking coach

(03:00) The financial motivation behind leaving ministry

(06:00) Building an audience on LinkedIn

(09:00) The shift to creating infographics

(11:00) The gap in public speaking content and how infographics filled it

(15:00) The challenge of scaling content creation

(18:00) Starting the infographic cohort and pricing strategies

(22:00) Balancing low-ticket and high-ticket offers

(25:00) The evolution of Vince’s enterprise offer with Heike

(30:00) Partnering for a more sustainable business model

(34:00) Key learnings from running a cohort-based business

(39:00) Vince’s plans to scale and return to pastoring

Follow Vince on LinkedIn: https://www.linkedin.com/in/vincent-angelo-coach/

Check out VAP Coaching: https://www.linkedin.com/company/vap-coaching/

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