Al Snow booked for OVW, and today holds a spot on TNA's creative team. Snow was also a featured wrestler during WWE's white-hot "Attitude Era," where TV ratings were hitting the stratosphere in a way they have never seen again. So it would seem that he'd be someone that would have a lot to say about the paltry results that pro wrestling garners in viewership these days.The critically acclaimed DVD series profiles wrestling's most creative minds -- its bookers and decision makers -- and Al Snow's episode covers the style and decisions that made that "Attitude Era" so successful. Naturally the questions are posed against today's backdrop of one major federation going "PG" and living in a major drop-off from "Attitude" numbers, and the other major federation firing all of its arsenal at once and returning ratings in the 1s. Different time, baby.And Al Snow centers his discussion on "Guest Booker" along those lines. The compare/contrast with today's anemic and largely dispassionate following lives in the heart of realism. And perceived reality. And the outrageous characters being closer to the actual star than not. Sounds like reality-tv. Snow feels that's where wrestling hit its groove, even before the reality craze. And they've abandoned it.00:00 Introduction to Guest Booker01:11 Early Awareness of Booking02:08 Learning the Ropes04:36 Booking Philosophy and Practices06:30 Challenges in Modern Wrestling08:06 The Role of a Booker11:25 Bad Bookers and Their Traits19:05 First Booking Job34:12 Training and Protecting the Business38:34 Tough Enough and Its Impact41:58 Understanding Wrestling's Realism42:21 The Role of a Wrestling Agent43:09 The Illusion of Competition44:26 The Evolution of Wrestling Storytelling48:35 The Influence of ECW and Attitude Era53:50 The Downfall of Wrestling's Developmental System57:33 The Importance of Audience Connection01:08:43 Revisiting the Attitude Era01:22:10 Reimagining Kofi Kingston's Character01:22:48 The Role of Talent in Character Development01:23:14 Personal Experiences with Character Creation01:24:08 The Importance of Persona in Wrestling01:40:49 Building a Monster Heel: Kane's Journey01:43:26 The Art of Long-Term Storytelling01:53:29 The Role of Matches in Wrestling Business01:56:14 Critique of Modern Wrestling and Its Future01:58:00 The Best Match Debate: Hogan vs. Andre02:02:08 Final Thoughts and Closing Remarks