What separates brands that scale at retail from brands that struggle to stay on shelf?

In this episode of CPG Insiders, Mark Young and Justin Girouard sit down with Scott Fuselier and Matt Jones from BCI (Buckeye Corrugated) to break down the real role packaging plays in retail growth, operational efficiency, sustainability, and customer experience.

The conversation goes far beyond “just boxes.”

They unpack how leading brands use retail displays, power wings, pallet programs, fulfillment solutions, and sustainable packaging strategies to win with retailers like Walmart, Costco, Sam’s Club, Kroger, and more.

You’ll also hear:

• Why packaging is a brand introduction — not just a container
• How packaging impacts retail sell-through and damage rates
• What brands need to know about EPR and sustainability regulations
• The operational mistakes that cost brands money at retail
• How turnkey fulfillment and display programs work
• Why “plug-and-play” retail execution matters
• The future of sustainable corrugated packaging
• How brands can reduce freight costs and improve efficiency

If you’re a CPG founder, brand operator, retail leader, or packaging decision-maker, this episode is packed with practical insight.

Key Takeaways

• Retail packaging directly impacts sales, retailer relationships, and returns
• Sustainability is becoming a retail requirement — not a nice-to-have
• Damage reduction can dramatically improve profitability
• Smart packaging strategy creates operational and retail advantages
• Great displays help brands win more floor space and visibility