In this episode of "Spill the Ink," Michelle Calcote King speaks with Molly Huie, team lead for rankings, surveys and awards at Bloomberg Industry Group, about the Leading Law Firm Survey and Data-Driven Departments programs. Molly walks through how Bloomberg Law scores firms across four pillars — finance, talent, growth, and tech and innovation — shares what the data is already revealing about AI adoption across firm sizes and offers practical tips for legal marketers deciding whether to participate.

• What the Leading Law Firm Survey measures and how it differs from traditional rankings focused solely on revenue and headcount

• How Bloomberg Law weights its four scoring pillars — and why the tech and innovation section is getting an expanded role this year

• What the survey data reveals about AI training and technology adoption across small, mid-size and large firms

• How firms can participate, what to submit and how to use the results for business development and internal benchmarking

Molly Huie is a team lead for Bloomberg Industry Group News on the Rankings, Surveys and Awards team. Her team runs all quantitative programs — law firm and legal team rankings, industry thought leadership surveys, and other data-driven programs. Molly holds both a bachelor's and master's degree in psychology, with specializations in research methodology, design and statistics.

• Check out bloomberglaw.com

• Follow Bloomberg Law on LinkedIn, Facebook and Instagram

• Connect with Molly Huie on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.

To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.