Kentucky Joins Diamond Cup: New Holiday Basketball Event
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Kentucky Joins Diamond Cup: New Holiday Basketball Event
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Kentucky and Gonzagas regular season series cancellation might be due to Kentuckys potential participation in the Diamond Cup, a new holiday basketball event starting in the 2027-2028 season. The event features a month-long pool play at neutral sites, with schools like Arizona, UConn, Gonzaga, Kansas, Kentucky, Indiana, Michigan, and North Carolina. The Diamond Cup could bring in significant revenue, with initial payouts of $2.25 million each, potentially increasing to $3.75 million. The event is still in negotiations, but it could be the first major in-season multi-game event for Kentucky since the 2010-2011 season.
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