SHOW NOTES (DIVE VERSION)

Episode Title: Retail Merchandising Execution: Maximizing Revenue Through Eye-Level Product Placement (Episode 90)

Episode Description: "By placing the highest-demand product outside the immediate visual field of the customer, you guaranteed that the facility lost the premium revenue." In this episode of Dive, Mike Hernandez explains why sales associates must actively protect the prime vertical space on the retail shelves and elevate high-margin products to eye level.

What You Will Learn:

• Mike's Professional Background: Why placing premium products on the bottom shelf completely destroys the transaction value of the customer visit.
• The Visual Scanning Process: How consumers execute rapid visual scans between four and five feet off the floor, and why they ignore products that require physical effort to reach.
• The Vertical Alignment Protocol: The exact physical procedure for identifying low-margin items in prime spaces and requesting a merchandising correction.
• The Continuous Fronting Protocol: Why placing an item on the correct shelf is useless if the product is pushed to the back, and how to maintain the front edge alignment.

Resources & Links:

• Download the Visual Merchandising Execution Checklist: Text the code word DIVE90 to 9 5 6 - 8 9 7 - 9 1 9 2.
• The P&L Podcast: Season One is complete and ready to binge. Search for The P&L Podcast on your favorite platform or Listen Here.
• Recommended Listen: Survive: Episode 91.
• Watch the Channel: Check out the YouTube channel and subscribe at @cStoreCenter.