Just Two Rats Talking: How to Build a Brand from Scratch, Photoshoots, and Potentially Our Next Guest
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Just Two Rats Talking: How to Build a Brand from Scratch, Photoshoots, and Potentially Our Next Guest
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It's just the two of us this week! No guests, no filter. We get into building your brand from scratch — the brain dump, the one-liner struggle, and why authenticity beats volume every time. We're also recapping a packed week in New York: a scrappy photo shoot in a borrowed co-working space (in matching silk PJs and burgundy heels), almost getting hit by a car on the streets of Manhattan, and meeting a bartender who might just be our next guest. Plus: Vain is almost live, we're officially in our gala era, and neither of us is dating anyone (Kona doesn't count).
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