Three years ago, a husband and wife team took their entire retirement savings and bet it all on a small local market. The first two years weren't even profitable. Today, Jojo's Fresh Market in Paulding County, Georgia is finally starting to turn a corner, and it's become something much bigger than a grocery store.

In this episode of Dirt & Drive, I sit down with the couple behind Jojo's Fresh Market in Dallas, Georgia to talk about what it really costs to bet everything on a small business :financially and emotionally. We talk about how they built relationships with local farmers and even backyard gardeners, buying produce from people with nothing more than a small home garden. We get into how they decide which local vendors and products make it onto their shelves, what it takes for a small producer to get a foot in the door, and why they believe so deeply in supporting small over big.

If you've ever dreamed of opening your own store, getting your products into a local market, or you just want to hear an honest story about what it takes to keep going when the numbers aren't there yet, this episode is for you.

In this episode we cover:

• Betting their entire retirement on a business with no guarantee
• Surviving two years without profit
• How they source from small farmers and backyard gardeners
• What it takes for a small producer to get into a store like theirs
• Why they believe in small business over big distributors

🥬 Visit Jojo's Market:

https://jojosfreshmarket.com/

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https://www.instagram.com/jojosfreshmarket/?hl=en

https://www.tiktok.com/@jojosfreshmarket

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Dirt & Drive Podcast: Real conversations about building a business, working the land, and creating something that lasts.

Before you head out to pasture, remember, this is just people sharing opinions not medical, legal, or business advice. The opinions expressed here don't necessarily reflect the views of the host, Dragon Creek Ranch, or the Dirt & Drive Podcast. Always remember to do your own research. It's ok to get your hands a little dirty, but keep your rap sheet clean. Thanks for listening!