Everyone wants to increase their AOV (Average Order Value), but it's not always clear how. Leighton and Patrick break down what actually moves AOV in the right direction: free shipping thresholds with dynamic progress bars, relevant cart cross-sells, frequently bought together widgets, build-your-own bundles, and post-purchase upsells, plus the two cross-sell mistakes that cost stores trust and revenue.

Links Mentioned

• Rebuy (Smart Cart, cross-sells, and A/B testing): https://www.rebuyengine.com/
• Baymard Institute (cart and checkout UX research): https://baymard.com/
• Monster Cart Upsell (Shopify app): https://apps.shopify.com/monster-upsells
• Checkout Blocks (Shopify's checkout customization app): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks

Watch This Episode on YouTube

• https://youtu.be/oJQgzmeDnSg

Chapters

• 0:00 Intro
• 0:33 Is AOV Advice Overhyped?
• 1:44 What AOV Actually Means
• 2:14 How AOV Compounds With Conversion Rate
• 3:48 Margins and Knowing Your Numbers
• 4:39 Free Shipping Threshold Messaging
• 6:02 Static Message vs Dynamic Progress Bar
• 7:09 Cart Cross-Sells and Two Big Mistakes
• 10:30 Lessons From Retail Checkout Aisles
• 11:33 Limits of Shopify's Recommendations
• 12:17 Frequently Bought Together Widgets
• 13:43 Recommending Items to Hit Free Shipping
• 16:07 Testing With Rebuy's Smart Cart
• 19:46 Build-Your-Own Bundles
• 21:07 Tailoring Tactics to Your Industry
• 22:29 Checkout and Post-Purchase Upsells
• 26:13 How Much You Can Realistically Upsell
• 27:12 Recap: The Quickest AOV Wins
• 28:02 A/B Testing and Collection Design
• 30:15 Starter Kits and Gift Bundles
• 30:51 Gift Wrap and Personalization
• 32:16 Content That Drives Bundle Sales
• 33:01 Subscriptions as an AOV Play
• 34:01 AOV, LTV, and What's Next
• 35:04 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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