Are you adopting AI just to keep up with the hype, or are you actually solving specific business problems? In this episode, Lina M. Tonk, Chief Marketing Officer at Smartling, discusses the evolving landscape of AI in the language industry.

She breaks down the biggest misconceptions surrounding artificial intelligence, arguing that true success with AI and agentic models requires ruthless intentionality and a strict focus on ROI. Explore why leaders need to get their hands dirty with new technology, how continuous learning accelerates growth, and why defining clear business objectives is the only way to win in the AI era.

• (00:00:08) - The Hot Seat
• (00:01:16) - Interviewing in the Hot Suite
• (00:02:25) - CMO Network: What a CMO Does in Translation
• (00:09:33) - What do you think are the Overhyped Promises of AI
• (00:15:13) - SmartLink's culture and the localization conversation
• (00:23:51) - The Challenges of AI in LSPs
• (00:29:21) - Account Based Management
• (00:30:52) - What kind of problems would you solve if you weren't a C
• (00:31:50) - One AI Trend You Believe in, and One You Don't
• (00:33:28) - What's the Hardest Leadership Decision You Had to Make?
• (00:34:19) - What's the Hardest No You've Had to Say As a
• (00:35:22) - What Do You Regret About Your Decision?
• (00:36:30) - What Do CMOs Wish Their Customers Knew About Their Job
• (00:37:36) - Top Leadership Advice
• (00:38:41) - Never Ever Stop Learning
• (00:41:17) - Lena Lockwood