A business that is working is usually boring. Same offer, same model, same delivery, quietly making money. Which is exactly when founders start looking for a reason to blow it up.

Adrienne calls this an epidemic in the small business space. This episode picks up two threads from earlier conversations, the Be Bored and Rich episode and Adrienne's interview with Denise Duffield-Thomas, and goes deeper on why boredom is so expensive.

What they cover:

• Denise Duffield-Thomas has launched the same program, in the same business model, for fifteen years, and the question the community most wanted to ask her about it
• Why your brain will find entertainment somewhere, and why it picks your business when you have no hobbies
• The two reasons Adrienne sees clients miss their goals, both of which come down to focus
• Where your consumption should point, whether that's a business book, a webinar, or a new prompt
• Why tinkering undoes years of incremental improvement, and how boredom becomes a recipe for being broke
• Emily on the belief that business has to feel hard, and what founders do to themselves when it stops feeling hard
• The interior designer who felt guilty raising her rates because the work came naturally to her
• Adrienne's rule on business books, which is to read as few as possible and then actually implement one
• Hobbies clients have actually picked up, from African drumming to weekly Spanish lessons
  

Homework from this one: find a hobby. Then tell Adrienne and Emily what fiction book you're reading. They have recommendations if you need them.

Referenced in this episode: the Be Bored and Rich episode, and Adrienne's interview with Denise Duffield-Thomas.

⏱️ Time Chapters

00:00 What do we even call you

06:47 The same program for fifteen years

11:00 Solving the wrong problem

15:20 Bored is a recipe for broke

19:37 The book count is not a trophy

24:04 Your homework is a hobby