In this conversation, Kristen discusses the transformative role of marketing in today's business landscape. She emphasizes that marketing is no longer just about traditional advertising but has evolved into a critical function that drives business innovation through consumer insights and data. Kristen argues that marketers are uniquely positioned to understand consumer demand and should lead the charge in shaping business strategies.

In this inaugural episode of the Franchise Whispering podcast, host Bob McKay interviews Guy Coffey, a seasoned expert in the franchise industry. They discuss Guy's journey from international relations to becoming a successful franchisee and franchisor in the fitness and beauty sectors. The conversation explores the evolution of marketing in franchising, the impact of COVID-19 on the fitness industry, and emerging trends in health and wellness. Guy shares insights on franchisee selection, the importance of community engagement, and the significance of personal branding in marketing. The episode concludes with a lightning round of quick insights and recommendations for aspiring franchisees and entrepreneurs.