Chapter 5 of our recently published book, End-to-End Strategy Execution, states that the omission of a comprehensive, well-articulated impact assessment is a major factor undermining successful strategy execution. Impact assessments serve as the focal point for dissecting, validating, and synchronizing business goals, objectives, and related courses of action. Specifically, the episode discusses why and how organizations should prioritize, justify, and fund business-first impact assessments by incorporating them into annual planning cycles that leverage built-in feedback loops. Topics include scoping the assessment, driving technical assessments through a business lens, and laying the foundation for architecting the future state. Listen in and learn why this underappreciated yet critical element of strategy execution is not just a luxury, but a necessity.