Publishers Stopped Being Media Businesses But Most Still Haven’t Noticed.
What business are the in now?
Listen to find out.
Ep. 2 of Around the Bloc, with James Hewes, publishing and media veteran.
In this episode we discuss:
– Why publishers don’t really run “media businesses” any more – they run audience businesses, and what breaks when you ignore that
– How smaller, specialist niche media brands can out-earn much bigger players by owning a niche audience instead of chasing every news cycle
– Why “print is dead” became lazy shorthand for avoiding hard product, pricing, and positioning decisions
– What the Washington Post and Jeff Bezos story tells us about media strategy, newsroom culture, and business model risk
– Why The Sun still can’t sell in Liverpool decades after Hillsborough, and what happens when a community decides your brand is finished
– How AI, copyright, neighbouring rights, and slow enforcement are reshaping the relationship between publishers, platforms, and tech companies
This is the kind of conversation I have biweekly.
From the weird to the wonderful with the experts.
James is Former FIPP CEO, ex-BBC Magazines, Gulf News, The Art Newspaper, now running Soho Consulting.
James has spent decades inside the media machine, working on subscription growth, audience strategy, magazine publishing, newspaper publishing, B2B media, and digital transformation for publishers.
https://www.sohoconsult.co.uk/
Subscribe for full episodes every other Friday.
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