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Where does "Keep Buggering On" actually come from — and why do we keep yelling "huzzah" like it's 1812? On this episode, we trace the real Winston Churchill moment that gave this whole show its name (December 10th, 1941, three days after Pearl Harbor), the surprisingly contested history of the word "huzzah," and the actual sailors who shouted it mid-battle aboard the USS Constitution. Plus: a multi-state Halloween costume hunt that produced a huzzah that wasn't even ours. Fully sourced. Genuinely funny. Wear the mindset — KBO Standard Supply, link in the show notes.

What is KBO Standard Supply? We make no-nonsense apparel for the disciplined, the relentless, and anyone who knows that a rough day is no excuse to quit. If you’re going to face the chaos of the world, you might as well look lethal doing it.

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A golf shot so rare almost nobody saw it happen — and the legend got told anyway. On this episode of Keep Buggering On, we trace Gene Sarazen's 1935 Masters double eagle, the "shot heard 'round the world" that maybe two dozen people actually witnessed in person. Then: a ten-year-old argument about whether Benedict Arnold really deserves to be America's most famous traitor, and a classroom story about the kid nobody expected anything from. Fully sourced. Genuinely funny. Wear the mindset — K-B-O Standard Supply LLC

What is KBO Standard Supply? We make no-nonsense apparel for the disciplined, the relentless, and anyone who knows that a rough day is no excuse to quit. If you’re going to face the chaos of the world, you might as well look lethal doing it.

K-B-O Standard Supply LLC

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Ever snapped at someone for asking a completely innocent question like, "Hey, did you grab milk?" We’ve all been there. In this episode of Keep Buggering On, we are breaking down the art of the one-liner, the volatility of homemade carbs, and the real reason you are secretly furious at the person standing right next to you.

First, we tackle one of history's most iconic verbal takedowns: Winston Churchill’s infamous 1946 "sober tomorrow" zinger to Labour MP Bessie Braddock. Except, there’s a catch—Churchill almost certainly didn't write it, and he might not have even said it. We unearth the 150-year-old history of this recycled joke to uncover a deeper truth: the massive gap between a bad night and a bad character.

Also in this episode:

• The Bread Wars: A hilarious, three-act tragedy of how the exact same ingredients can result in perfect sourdough, accidental naan, a wet paper towel, or a literal roofing shingle.
• The Blast Radius of Stress: Why your router, the person counting exact change in the checkout line, and your pets aren't actually the problem—they are just the closest soft targets when an old fuse finally blows.
• The Ultimate Skill: How to look at an ugly world and figure out whether the thing in front of you actually caused the storm, or just happened to be standing there when the rain started.

Pour a drink, hide from your kitchen projects, and let's dig in.

What is KBO Standard Supply? We make no-nonsense apparel for the disciplined, the relentless, and anyone who knows that a rough day is no excuse to quit. If you’re going to face the chaos of the world, you might as well look lethal doing it.

K-B-O Standard Supply LLC

Send us Fan Mail

Welcome to the premiere episode of the Keep Buggering On podcast. This show takes something true—fully, footnote-having true—and tells it to you like it’s the best thing that happened at the bar last night. No wellness routines, no debates, and no conspiracy theories. We checked, it’s real, and you’re not going to believe it.

We kick things off with a confession from the driving range about a fifty-four-year-old beginner trying to master the simplest, most brutal instruction in human history: keep your head down. Because as it turns out, looking up to supervise an outcome halfway through a swing is the exact thing that guarantees you miss.

From there, we scale this exact human instinct up to two completely different levels. First, we travel back to the summer of 1859 to look at the Pig War of San Juan Island—where a lone American farmer, a British sheep farmer, a dead Berkshire boar, and an inability to de-escalate nearly caused two global empires to trigger a third Revolutionary War battle over an unfenced potato patch. Then, we bring it home to the modern workplace, breaking down why we treat process updates like an armed ambush and how to take the "one-breath pause" before reaching for the rifle.

The lesson? The swing already works if you let it finish. Stop checking the sky, look at what's in front of you, and Keep Buggering On.

Wear the Mindset: Every episode of this show starts with a design hanging in our shop right now. Grab the official Episode 1 "Keep Your Head Down" graphic tee and explore the full line of rugged, purpose-built apparel at KBO Standard Supply: 🔗 https://k-b-o-standardsupplyllc.com/

What is KBO Standard Supply? We make no-nonsense apparel for the disciplined, the relentless, and anyone who knows that a rough day is no excuse to quit. If you’re going to face the chaos of the world, you might as well look lethal doing it.

K-B-O Standard Supply LLC