Entrepreneurship can be a difficult road—what keeps you going when the path gets rocky? In this episode of Idea to Action, we talked to Michael Woodham, a serial entrepreneur in Columbus, Georgia. Before his turn to entrepreneurship, Michael worked a hectic service industry job that made spending quality time with his daughter feel impossible. With the help of Ben MacMinn, StartUP Columbus, and the local community Michael found a fulfilling path in entrepreneurship—and found his internal drive in the people who matter most.

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Music by SPARKZ

What should you do when things start to look bleak? When Michael and Cherita Rice started Mad Priest Coffee Roasters in 2015, they didn’t anticipate facing so many bumps in the road. In this episode, we talked to Michael and Cherita about how a surprising messaging strategy saved the business when it looked like the end, and how even failure isn’t always the end of the journey.

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Produced by Connversa
Music by bad snacks

In this episode of Idea to Action we talk to Kirby Carol, an innovative brand strategist who’s worked for companies ranging from small businesses to multi-billion dollar companies. We talked to Kirby about the power of branding—and how your small business can use the power of brand to win over your customer’s heart. If cracking the marketing mystery is a challenge for you, we promise you’ll find insight and inspiration in this conversation.

Brought to you by CO.STARTERS
Produced by Connversa
Music by bad snacks