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Ideal Practice

Ideal Practice

Written by: Wendy Pitts Reeves
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How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.© 2023 C2C Consulting, PLLC. All rights reserved worldwide. Economics Hygiene & Healthy Living Leadership Management & Leadership Psychology Psychology & Mental Health
Episodes
  • Why Money Gets Messy in Private Practice (And How to Clean It Up) | IP 180
    Jan 20 2026

    This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice.

    In this conversation, Joe and I first did a quick walk through of my 7 Pillars framework - the foundation I use to help practice owners build a business that’s clear, solid, and sustainable.

    And then (because Joe is Joe 😄) we did a deep dive into the money side of it all: pricing, rates, and the mindset stuff that gets in the way.

    If you’re craving a clearer way to think about what’s working in your practice - and what needs attention next - you’re going to love this one.

    In this episode, you’ll learn…

    • A simple overview of the 7 Pillars of an Ideal Practice, including the aspect that matters most about each.
    • Better ways to think about your ‘product’ (and why an ‘hour a week’ isn’t the only option).
    • How building in certain systems can save your sanity as a practice owner.
    • Why payment is about soooo much more than your fee (and the hidden clinical cost of not handling it well.)

    Plus, I’ve got a sweet deal for you on my popular course, Mind Over Money.

    So join Joe and I for a fun (and eye opening) conversation about how to sustain your private practice in a much better way.

    ~Wendy

    P.S. If you want a quick way to review your own practice through the lens of the 7 Pillars, grab the IP360 Scorecard. It’s free, it takes about 10 minutes, and it’ll show you where your biggest stress points are right now. Link is in the show notes.

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    TODAY’S GUEST: Me! 😉

    I’m sharing the audio today from my appearance as a guest on Practice of the Practice with Joe Sanok. Joe is a podcaster, consultant, and practice owner who helps therapists build businesses they love. He has supported thousands of clinicians through training, consulting, and resources for private practice owners.

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    MENTIONED

    • Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170
    • The Practice Academy by Joe Sanok. Note: This is not an affiliate link, but please do mention my name as the person who referred you if you reach out to them. Thank you.
    • The IP 360 Scorecard

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    FEELING SQUIRMY about CHARGING for YOUR SERVICES??

    Sign up for my course, MIND OVER MONEY. Learn more about it here, and use the promo code ‘Joe’ at checkout, to get it over 50% off!

    Support the show

    Wendy Pitts Reeves, LCSW
    Host, Ideal Practice
    Private Practice Coach and Mentor

    www.WendyPittsReeves.com
    Wendy@WendyPittsReeves.com

    Show More Show Less
    39 mins
  • Reflection: Why a Strategic Reset Beats Pushing Through to Exhaustion | IP 179
    Jan 13 2026

    As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.

    In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by shifting the rhythm.

    After a demanding fall, caregiving responsibilities, and a deep need for creative breathing room, I realized I didn’t need to quit or push harder.

    I needed a strategic reset.

    So this reflection is an invitation to rethink how we approach consistency, productivity, and growth — especially in seasons where our energy, priorities, or capacity have changed - or need to change. ;)

    In this episode, you’ll hear…

    • Why “pushing through” or quitting entirely are not your only options.
    • What a strategic reset can look like in real life (and in your private practice!).
    • How small tweaks in rhythm and structure can make a big difference in your energy...
    • Why you don't have to burn out to evolve.
    • And a gentler way to approach goals, planning, and presence in 2026. (Totally what I’m going to try this year. 🤨)

    I’ll share about how I’m approaching this new year differently — with broader intentions, more spaciousness, and a renewed focus on being present rather than forcing outcomes.

    Because here’s the thing.

    Sometimes the most sustainable way forward isn’t more discipline or bigger goals — it’s permission to pause, recalibrate, and let what’s next unfold with care.

    I kind of like that.
    How about you?

    ~Wendy

    P.S. If you need an easy tool to help you review all aspects of your practice for your own strategic reset, download your copy of the IP360 Scorecard, right here. No cost. Takes 10 minutes to do. And will give you a quick overview of the stress points in your practice!

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    FREE RESOURCES

    • IP360 Scorecard: https://www.wendypittsreeves.com/360

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    WANT to BE on the PODCAST?

    You can apply right here! 👉 https://forms.gle/2zq1WqEx3k7Kngje7

    Support the show

    Wendy Pitts Reeves, LCSW
    Host, Ideal Practice
    Private Practice Coach and Mentor

    www.WendyPittsReeves.com
    Wendy@WendyPittsReeves.com

    Show More Show Less
    21 mins
  • Moving Through “The Great In-Between”: An Inspiring Message for the New Year | IP 178
    Dec 30 2025

    Well, Happy New Year everyone! 🥳

    As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.

    Someone special once shared this with me during a season of real transition, and I’ve been passing it along ever since.

    Here’s the thing.

    If you’re in the middle of change — if things feel uncomfortable, uncertain, or unfinished — it may be because something new is taking shape within you. And that might actually be a good thing.

    But goodness - that in-between space can be hard.

    We can feel the old way ending, while the new way isn’t clear yet. And when that happens, we often rush — into action, distraction, or busyness — just to get out of the not-knowing.

    Don’t do that. 🛑

    Let yourself stay present, sit with the discomfort of change for a while. This space matters. It’s where growth begins.

    The gift I’ve got for you today explains this beautifully… I hope it brings you the kind of comfort it’s brought me over the years. (If it resonates, I’ll also tell you how to download a copy so you can return to it whenever you need.)Wherever you are today, I hope you’re being good to yourself, that you’re surrounded by people who love you, and that you know good things are coming your way soon.

    Here’s to what’s next. 🥂

    ~Wendy

    P.S. What change are you in the middle of right now? Hit reply or send me a note — I’d love to hear! 🙏

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    FREE RESOURCES

    - Want your free copy of today’s reading? Click here ➜ www.wendypittsreeves.com/waiting

    - Assess Your Progress with the IP360 SCORECARD in January…and get a free consult!

    As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid?

    Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes.

    Click on the link below to get your free copy today.

    The IP360 Scorecard: https://www.wendypittsreeves.com/360

    HEADS UP!! For anyone who downloads and completes this free self-assessment in January 2026 >>> I’m offering a no-cost 30 minute online coaching consultation to anyone who completes theirs and submits it to me for a review.

    That’s a terrific offer, y’all. Don’t miss it. 😎

    Support the show

    Wendy Pitts Reeves, LCSW
    Host, Ideal Practice
    Private Practice Coach and Mentor

    www.WendyPittsReeves.com
    Wendy@WendyPittsReeves.com

    Show More Show Less
    19 mins
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