You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client!

Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client.

Nadine breaks down what authority really means in business and why so many women underestimate the power they already have.

She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you.

Timestamps:

00:00 Subscribe to the podcast

01:13 What 1 percent authority actually means in business

02:02 How to recognise where your authority already exists

04:19 Breaking down the 1 percent authority concept

04:39 Nadine’s example that changes how you see expertise

06:31 How comparison and self doubt pull you out of leadership

15:33 Understanding natural strengths versus learned skills

25:23 Client example of showing authority in action

32:21 Clear signs your focus is misdirected

36:34 How to start owning your authority today

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