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Identity Architects

Identity Architects

Written by: InfoSum
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About this listen

 Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.Copyright 2025 InfoSum Economics Marketing Marketing & Sales
Episodes
  • Ashley Jones, Tripadvisor: Real human data and content

    Ashley Jones, Tripadvisor: Real human data and content
    Dec 17 2025

    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more.

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    Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

    More information on InfoSum https://www.infosum.com/

    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

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    Subscribe to our newsletter: https://www.infosum.com/resources/insights

    Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

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    31 mins
  • Dr. Marcus Collins: A matter of perspective

    Dr. Marcus Collins: A matter of perspective
    Nov 26 2025

    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.

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    Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

    More information on InfoSum https://www.infosum.com/

    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

    —

    Subscribe to our newsletter: https://www.infosum.com/resources/insights

    Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
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    1 hr and 2 mins
  • Paul Farrow, Microsoft Ads: Privacy is actually simple

    Paul Farrow, Microsoft Ads: Privacy is actually simple
    Nov 12 2025

    In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more.

    —

    Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0

    More information on InfoSum https://www.infosum.com/

    InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies

    —

    Subscribe to our newsletter: https://www.infosum.com/resources/insights

    Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq
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    44 mins
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