As the industry continues to evolve, we can bank on one thing: The customer will ALWAYS be looking for good skincare advice and support (no matter what the economic conditions look like). The question is will they find that resource in you? In this episode we're teasing out some easy ways to capture the attention of our clients, help them overcome the ENORMOUS amount of noise out there, figure out a payment option (if needed) and ultimate trust us to be their source.

www.PattyRappa.com

www.LuzBusiness.com

Statistics keep teasing recession. Some say we're in it, others say we're still heading for it. Regardless of how we shape the economic conditions, there's one thing we can all agree on: The Med Spa Business is a luxury and a cash business. At least for the most part. So what does that mean really? It's about meeting your customer on the "saving money" path they're on today and not trying to get them to jump back to the path they were on yesterday. Payment plans, rewards, value adds are all essential right now, but you have to do it wisely! The easiest route many like to take is to drop prices and offer crazy promos, but in this episode we'll talk about why it's not the best way to overcome slower booking seasons (not to mention extremely hard to then hike prices back up!). Join Patty Rappa, 14-year med spa management consultant, investor and franchisor as she chats up the never ending game of client retention.www.PattyRappa.com www.LuzBusiness.com