This is an introductory episode where I introduce myself, Nomalanga Mashinini, and explain what the podcast is about.

The episode covers the definition of Image Rights with some examples of cases that have been decided for the protection of Image Rights.


Sources:

• Constitution of the Republic of South Africa, 1996
• Cornelius S. “Commercial appropriation of a person’s image: Wells v Atoll Media (Pty) Ltd (Unreported 11961/2006) [2009] ZAWCHC 173 (9 November 2009)” (2011) 14 Potchefstroom Electronic Law Journal 182-205
• Cele v Avusa Media Ltd [2013] 2 All SA 412
• Kumalo v Cycle Lab (Pty) Ltd [2011] JOL 27372 (GSJ)
• Neethling et al, Neethling on Personality Rights (LexisNexis 2019)
• W v Atoll Media (Pty) Ltd [2010] 4 All SA 548 (WCC)

In this episode, I consider how image rights are infringed in traditional marketing and assess how social media marketing might infringe on image rights.

References

• https://influencermarketinghub.com/influencer-marketing-agencies-south-africa/ accessed on 20 March 2021.
• McQuoid-Mason “Invasion of privacy: common law v constitutional delict – does it make a difference?” 2000 Acta Juridica 227-261.
• Neethling, Potgieter and Roos Neethling’s Personality Rights (2019) LexisNexis: Durban.
• Senthil, Saravanakumar and Deepa “On privacy and Security in Social Media – A Comprehensive Study” (2016) 78 Procedia Computer Science 114-119.