Improving Your Return on Investment From Innovation
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Improving Your Return on Investment From Innovation
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About this listen
We need to think differently about how we set businesses up to innovate. Our analysis of funding SME product development and research using the current traditional approach shows we need change - the return on investment is too small. But this can be addressed by investing in innovation enablers, which come at much lower cost.
These enablers focus on making innovation business-as-usual, creating a shared organisational purpose, collaborating to innovate, and creating market contagion - and can make the difference between success and failure.
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