In Conversation with Ben Bush
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In Conversation with Ben Bush
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About this listen
Join Abigail Summerfield and Chantelle Morton with Ben Bush, partner and head of strategy at The Frameworks, a leading B2B marketing agency.
Ben shares insights into The Frameworks' strategic brand storytelling approach, working with top clients like Adobe, IBM, and Siemens, as well as lesser-known but impactful companies like Teledyne e2v.
We delve into the concept of business reinvention in response to global changes, AI's role in marketing, and the importance of authentic communication. Ben also discusses The Frameworks' evolution from its IBM roots in the 1980s to its current focus on creative, strategic problem-solving.
Tune in for a fascinating discussion on the intersection of technology, creativity, and business strategy, and learn how The Frameworks helps companies navigate constant change with compelling brand narratives.