Every year, Amazon’s meltable season catches brands off guard, but 2026 is shaping up to be bigger than ever, with over 58,000 ASINs already flagged and FBA restrictions kicking in on April 20th.

In this episode, Blair Forrest, Founder of AMZ Prep, breaks down exactly what’s happening, what it means for your catalog, and the three paths every affected brand needs to seriously consider right now.

We dive into the realities behind disputing flagged ASINs, the true cost structure of Seller Fulfilled Prime for cold chain products, and why for many brands, FBM may be the only viable option during this period.

Blair also shares real-world scenarios to highlight how pricing and packaging decisions—like selling a $39 single unit versus an $80 case pack, can completely change your margins and fulfillment strategy.

In this episode, you’ll learn:

• The full 2026 meltable ASIN restriction timeline across Amazon US and Canada
• How Amazon’s 155-degree threshold impacts different product categories
• The step-by-step approach to disputing flagged ASINs before the April 20 deadline
• What it actually takes to qualify for Seller Fulfilled Prime with cold chain logistics
• Why most brands need a $40–$50 MSRP minimum to make SFP work
• How bundling can help you reach profitable AOV thresholds
• The real cost of switching to FBM and how to plan for a 30–70% drop in order volume
• When losing the Prime badge is manageable and when it becomes a serious risk

If you’re selling meltable products on Amazon, this is a must-listen episode to protect your margins and avoid costly mistakes this season. Meltable Season Playbook Download https://amzprep.com/meltable-season-playbook-download/

Watch the full video on YouTube: https://youtu.be/1ufLnvEaaVU Explore AMZPrep fulfillment solutions: https://amzprep.com/

LinkedIn: https://www.linkedin.com/company/amzprep/

Most 3PLs are losing freight revenue every week without realizing it. Their merchants are shipping with Amazon LTL labels or unknown carriers, stock is sitting unchecked for three to six weeks, and the 3PL ends up taking the blame for delays they didn't cause.

AMZ Prep built one of the largest Amazon FBA inbound freight networks in North America, and now we're opening it to 3PLs through our Middle Mile Program.

In this episode, Blair Forrest breaks down exactly how it works:

• Why 3PLs keep losing freight business to Amazon LTL and unknown carriers
• How the AMZ Prep Middle Mile Program gives 3PLs access to the fastest Amazon inbound infrastructure in the country
• How stock checks in within 48 to 72 hours instead of the traditional three to six weeks
• How to ship to one consolidation hub instead of splitting stock five ways
• How 3PLs can eliminate Amazon FBA placement fees for their merchants
• How to win back freight revenue and position yourself as the expert

This is one of the core reasons AMZ Prep wins large merchant deals. Now we're giving 3PLs access to the same infrastructure.

If you run a 3PL and you're ready to stop losing freight business, this episode is for you.

Watch the full video on YouTube: https://youtu.be/Os1WOIMxmCw Explore AMZPrep fulfillment solutions: https://amzprep.com/

LinkedIn: https://www.linkedin.com/company/amzprep/

Are you selling hazmat products across Amazon, DTC, or retail? In this episode, Blair Forrest, CEO of AMZPrep, explains why hazmat fulfillment requires specialized infrastructure and how AMZPrep is built to handle it.

We cover our dedicated hazmat-certified facilities, in-house MSDS review team, compliant storage, prep, and approved carrier network for regulated shipping. Blair also breaks down our Amazon middle-mile strategy, including hazmat load consolidation and faster inbounds to approved Amazon facilities.

The episode explores how hazmat brands can maintain Prime eligibility through Seller Fulfilled Prime, while also supporting omnichannel fulfillment across Amazon, Shopify, Walmart, Target, and B2B retail partners.

If you sell regulated products and need compliant, scalable fulfillment, this episode breaks down how hazmat logistics should actually work.

Watch the full video on YouTube: https://youtu.be/WgWGHkDrohI Explore AMZPrep fulfillment solutions: https://amzprep.com/

LinkedIn: https://www.linkedin.com/company/amzprep/